Fashion Mentoring (Session 1 ONLY)

Description du service

In this session, the following topics will be covered: Session 1 Trademark Brand values Unique Selling Point Emotional Selling Point Functional purpose Brand adjacencies Pricing structure Cash Flow Fabric & trim suppliers Manufacturing process Trend Reports Size Guide Trade Selling Garment labels & Care labels Material Swatches Line Sheets Focus groups Pre-Order Marketing Mix Range Planning Pyramid Photography & Stylists Editorial & E-Commerce How to contact buyers IMPORTANT NOTE: Unauthorised recording and distribution of these sessions in any format is prohibited as the copyright on all materials is owned by Fashion Manager Limited.