Start Up Do's & Dont's

Today, I will be discussing the do's and don'ts during and after setting up your fashion business and brand.

1.Don’t bombard fashion editors with garments or gifts - Be strategic with which journalists you target. Write hand written letters. Ensure that your website and social media matches with the values you claim you brand has.

2.Don’t send generic emails to buyers - Think of which emails you take notice of? Keep the email short, mention your adjacent brands and address the buyer by name.

3.Don't target buyers who aren’t selling the category of clothing you are designing.

4.Don’t rush photography. 5.Don’t do sale or return.

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1.Do dedicated press and buyer events.

2.Do make sure your LinkedIn profile is strong and related to your brand.

3.Do wear your own clothes as much as possible.

4. Do educated yourself on what the trends will be.

5. Do make sure you have a mentor.