Fashion Mentoring (Session 1 & 2)

Service Description

In this session, the following topics will be covered: Session 1 Trademark Brand values Unique Selling Point Emotional Selling Point Functional purpose Brand adjacencies Pricing structure Cash Flow Fabric & trim suppliers Manufacturing process Trend Reports Size Guide Trade Selling Garment labels & Care labels Material Swatches Line Sheets Focus groups Pre-Order Marketing Mix Range Planning Pyramid Photography & Stylists Editorial & E-Commerce How to contact buyers Session 2 Aims & Objectives PESTLE Analysis SWOT Competitor analysis Year 1 Strategy Planning Contact List Non Disclosure Agreements Order Fulfilment Direct To Consumer vs Retail Exit Strategy IMPORTANT NOTE: Unauthorised recording and distribution of these sessions in any format is prohibited as the copyright on all materials is owned by Fashion Manager Limited.